Overview
Who
Sonography Canada
What
- Graphic Design
- Campaign Management and Execution
- Marketing and Communications Strategy
- Email Campaigns
- Content Strategy and Creation
- Website Design
- Copywriting
- Video
- Social Media
- Advertising
Challenge
Assist Sonography Canada in implementing their proposed membership structure and help to communicate the benefits to their members.
They also needed help with the Special Vote that would have been done electronically to pass the proposed changes. They not only had concerns about the vote passing but getting the necessary quorum for it to be accepted according to their by-laws.
The Target
Sonography Canada’s 5,000+ voting members across the country.
Execution
In order to educate members on the proposed changes, we produced a video and designed a series of dedicated landing pages on their website’s membership section. Then, we created a series of emails and organic social media posts to drive traffic to the website content. We uploaded their membership list into Facebook’s advertising platform and targeted members with paid advertising.
To run the online voting, we partnered with the electronic voting experts at Clear Picture, who set up and ran the vote.
Solutions
Website
We developed content for and designed a series of pages within their existing website for their members to help them understand the proposed structure and what benefits it would have for the organization and its members.
Email and Social Media Marketing, Video
We developed and executed a content strategy through email and paid/organic social media to communicate and provide updates to voting members. We also created a short animated video to describe changes to the membership structure.
Results
The vote was successfully passed and received quorum, so we also helped their membership renewal campaign which also surpassed its goal.
Thanks for your help with the membership campaign. The deadline is tonight and so far we have surpassed our goal!
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