4 Winning Content Marketing Tips You Should Follow

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Editor’s note: This blog post has been updated in 2021 for comprehensiveness. 

Content marketing is powerful as it helps you connect with your customers, expand your reach, and increase your revenue. The content you post should feel authentic and compelling so as to have your customers be delighted and come back to your business.

This post has been If you’re starting to develop a strategy or wanting to update your current one, thinking of new ways to stay ahead of the competition is key. Here are a few tried-and-true tips that you should implement in your content marketing strategy, such as:

1. Talk to Your Customers

One of the best content marketing tips is knowing who your target audience is. Before you sell anything or ask for donations, you have to know who your ideal customer is and what content resonates with them. The only way you’re going to know that is by creating buyer personas. You can achieve this by doing research online, looking internally at your sales or customer relationship management data, and finally by talking to your customers.

Doing this will give you great insight into just who you’re selling to, which will make your messaging highly relevant. For example, start using words and terms that they commonly use or say, in your copy. Your product or service should be designed to alleviate or improve your customer’s pain point or struggle. The content you provide to your audience should be to explain how you can help and also educate them on what problems they are facing in the first place, as not all customers are aware of their challenges.

2. Create Content Your Audience Needs to Hear

Once you know what your audience wants, you can start creating the content they need to hear from you. You want to create content that’s compelling and informative first. Show how unique you are and what makes you stand out. Make use of channels where your audience spends the most time. Video is king and is 40x likelier to be shared online and there are also blogs, case studies and podcasts. It is tempting to create disruptive content that goes viral, but it’s much more impactful to create useful content that will accumulate repeat shares and visits over time.

3. Be Authentic

Regardless if you’re sharing content or creating it, you want to be sure to always be appealing to your audience’s desires as part of your winning content marketing strategies. If you create an emotional connection, your audience will be more likely to be influenced by you and become receptive to you.

Brands that are more vulnerable, bold, creative and which invite customers into their day-to-day will resonate more with their audience. For instance, you can take a stand with ongoing matters and topics and demonstrate your brand values and voice. Doing this will create long-lasting relationships with your customers and establish brand loyalty.

4. Don’t Forget to Share Your Content

This is probably going to seem obvious but once you have good content in hand, you want to be sure that you’re promoting it. Tailor your promotion based on the type of content you’ve produced. For instance, if you have a really great video, YouTube is probably the best channel for it. Have a blog posting about something that solves a need your audience might have? Tweet about it. Essentially, you don’t want to create amazing content and hope that someone will find it on their own. You want your content to be clicked on and shared, so be the first to get the word out.

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Still having trouble coming up with a winning content marketing strategy? Contact us today. We’ll help you create the roadmap to navigating your customer’s needs, and get you well on the path to coming up with content that will satisfy, every time.

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