Looking for employee/client/partner gifts? Visit on our new promotional product store.

Inbound Content Marketing

With more organizations delivering services and selling products online, content marketing is more important than ever. A well-integrated inbound strategy is the best way to build brand awareness, reach more audiences and drive measurable results.

The Inbound Marketing approach is all about effective ways to develop and deliver compelling content to attract, engage, nurture and convert leads throughout the buyer journey. From targeted email campaigns to strong calls-to-action, your content will reach your intended audience at each stage of the decision-making process.

Cyan can help you create compelling content and automated sequences that drive qualified leads from the top to the bottom of the marketing funnel, to help you achieve your conversion goals. We’ve developed a comprehensive checklist outlining the 10 important steps to running a successful inbound marketing campaign that you can download and use to set up your campaigns.

Download the checklist

Essential Elements of Content Marketing

Buyer personas and journeys

Buyer personas are fictional profiles of your ideal customer, and a buyer journey is the course they usually take to become your customer. They help us understand the behaviors, interests, and pain points of our audience on a deeper level so that we can align our content and strategies around them.

Compelling content

Content is the voice of your brand and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, social media content, webinars, quizzes, and more. Your brand voice clearly articulates your values and visions for your company.

Learn more about our content services

Websites that convert

Your website needs to be designed so that it attracts visitors, engages users, captures leads, and converts traffic into donors/buyers. This is accomplished through effective conversion, content creation, personalization, and always with the user experience in mind.

Learn more about our website services

Advanced web analytics

Tracking your performance is the first step to continuously improving it. You need to understand which of your marketing activities are driving your results. Your need to track and measure your campaign performance through metrics such as website traffic, conversion rates, click-through rates, on-screen time, etc.

Learn more about our analytics services

Strategy

Whether you’re new to the content marketing or looking to revamp what you have, Cyan can assess your current status and assets, and in collaboration with you, we create a custom marketing strategy to achieve your goals. Do you want to increase awareness, donations and/or sales?

Learn more about our strategy services

HubSpot CRM

Our powerful marketing management tool is HubSpot, and Cyan is proud to be a Certified HubSpot Partner. Connect with one of our marketing specialists so we can support you in implementing HubSpot within your organization.

 

Our Inbound Content Marketing Process

Inbound marketing is a strategic mix of customer insights, search engine optimization (SEO), email automation, lead nurturing, social media, targeted ads and sales funnel development. All these elements come together to help you grow your business through: Lead Generation + Customer Acquisition + Competitive Advantage

The Foundation

We will work with you to develop your buyer persona assets, create original content, and design/build/update your website, in addition to setting up the software, integrations, and tools you need to put your strategy into action.

The Implementation

Our team of marketers, graphic designers, and web developers possess the marketing knowledge, creative instinct, and technical expertise needed to guide and execute your strategy for you.

The Optimization

When we’re working together, we’ll help benchmark, analyze, and interpret all of your performance analytics, then take strategic action with your marketing and design based on this information.

If you want to get started with content marketing or find out how you can do it better, we’re here to help. Find out how a successful content marketing strategy can improve your campaign ROI and increase sales.

Inbound Methodology

STEP 1: ATTRACT

Attract qualified visitors to your product or services website by generating compelling content targeted towards your ideal customers and their interests. How do you know who this is? Define your ideal buyer persona and speak directly to them.

STEP 2: ENGAGE & CONVERT

Once visitors arrive on your site, convert them to leads by providing high-value content in exchange for their contact details, and then begin a conversation. How do you do this? Create compelling content and gate it with a form to collect visitor info.

STEP 3: CLOSE & NURTURE

Use established marketing and sales automation tools like lead scoring and nurturing to ensure timely and consistent communications and optimize your sales team’s time through platforms such as Hubspot.

STEP 4: DELIGHT

Continue to delight your customers by staying relevant and helpful to their needs. Transforming them into lifelong champions of your organization.

inbound-marketing-campaign

Get your free ebook

Learn how to generate inbound leads with our must-have beginner’s guide to Inbound Content Marketing.

Download now