Buyer personas and journeys
Buyer personas are fictional profiles of your ideal customer, and a buyer journey is the course they usually take to become your customer. They help us understand the behaviors, interests, and pain points of our audience on a deeper level so that we can align our content and strategies around them.
Content is the voice of your brand and the heart of inbound marketing. It is the primary tool for everything we strive to achieve and depending on your audience and goals it may include blog articles, infographics, videos, social media content, webinars, quizzes, and more. Your brand voice clearly articulates your values and visions for your company.
Learn more about our content services
Websites that convert
Your website needs to be designed so that it attracts visitors, engages users, captures leads, and converts traffic into donors/buyers. This is accomplished through effective conversion, content creation, personalization, and always with the user experience in mind.
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Advanced web analytics
Tracking your performance is the first step to continuously improving it. You need to understand which of your marketing activities are driving your results. Your need to track and measure your campaign performance through metrics such as website traffic, conversion rates, click-through rates, on-screen time, etc.
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Whether you’re new to the content marketing or looking to revamp what you have, Cyan can assess your current status and assets, and in collaboration with you, we create a custom marketing strategy to achieve your goals. Do you want to increase awareness, donations and/or sales?
Learn more about our strategy services