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Google Ad Grants for Nonprofits

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Is your organization considering digital advertising to expand your brand awareness and effectively reach your target audiences? Do you feel that paid ads might be beyond your budget? If you are a charitable organization, you may have access to up to $10k per month in free Google Ad Grants.

Spread the word about your nonprofit’s mission, engage new supporters, fundraise in more ways online—do all this and more when you join Google for Nonprofits.

  • Be more collaborative, productive, and efficient
  • Reach more donors online
  • Engage your supporters with video
  • Show your nonprofit’s impact

What are Google Ad Grants?

Google Ad Grants are a key part of the Google for Nonprofits program. Organizations that qualify for the grant may receive up to USD $10,000 a month in free advertising for Google AdWords.

Access Google Ad Grants to achieve your growth goals

A well planned, implemented and managed paid ad campaign can help your organization achieve it’s growth goals through:

  1. creating cause-awareness in a competitive environment
  2. enhancing brand awareness and recognition
  3. engaging audiences and driving traffic to your website
  4. maximizing subscriptions and conversions
  5. feeding your leads funnel for donors, partners and sponsors
  6. optimizing fundraising activities and outcomes
  7. maximizing donations for your organization
  8. enhancing your ability to serve your target communities
  9. demonstrating your nonprofit’s reach and impact
  10. attracting qualified volunteers and employees

Is your organization eligible?

To qualify for a Google for Nonprofits account, you must be a recognized nonprofit charitable organization in a good standing position and meet the full eligibility requirements in your country. Your organization may not be a governmental entity, hospital or healthcare organization, or school, academic institution, or university (however, philanthropic arms of educational organizations are eligible).

To be eligible for a Google for Nonprofits account, your Canadian nonprofit organization must be registered with the CRA – Canada Revenue Agency, as a:

  • federal charity
  • federal nonprofit organization
  • provincial nonprofit organization

Organizations must be: (1) charities; (2) tax exempt nonprofit organizations operating on a nonprofit basis for the public benefit; (3) federal not-for-profit corporations; or (4) provincial nonprofits.

Organizations must also be currently registered with TechSoup Canada, TechSoup Global’s regional arm.

How Cyan Solutions can help you

At Cyan Solutions, our Digital Marketing team includes certified Google Ads experts who develop, manage, and monitor strategic Google Adwords campaigns for both businesses and nonprofits in Canada.

We put our extensive knowledge and expertise with Google Ad campaigns behind your Google Ad Grants strategies to maximize your Return on Ad Spend (ROAS), lower your CPC (cost per conversion), and maximize your conversion rates to deliver results.

Start your verification process now

If you think your charitable organization qualifies for a Google Ads Grant and you’re ready for up to $10,000 USD in free advertising, you can start your verification process here.

Contact Cyan Solutions today and we will work with you to set up your campaign objectives, messaging, graphics, targets, conversions and more. We can then manage and monitor your ad campaigns to achieve your nonprofit’s objectives.

 

***Why is TechSoup Canada validating Google for Nonprofit organizations?***
Since 2009, TechSoup Canada has been validating charities and nonprofits for over 25 technology companies as part of the Technology Donations Program. With new partnerships such as Google for Nonprofits, we are excited to expand the ways that we can help Canadian organizations get access to affordable technology.

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