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Putting The Spotlight On Your Online Video

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With more than 1 billion unique users per month[1], YouTube is a first-class platform that gives you the opportunity to reach plenty of potential customers. Uploading videos on the Internet will not be sufficient to gain visibility. This is why you will need to plan a solid marketing strategy to take full profit of this powerful tool.

Search Engine Optimization

Your videos will need to be given a relevant title as well as a short description and some keywords in order to be found on Youtube and in the search engines. Don’t forget to add a link toward your website in the description of your video, so that interested viewers can easily access information about your products and services.

Social Media

Take advantage of all your existing networks in order to start sharing your videos. Use Facebook, Twitter, Google +, LinkedIn and well as your website and your mailing list to spread your videos. Don’t limit yourself to online networks. You can also talk about your videos and promote them on more traditional channels such as print, direct mail, business cards, magazines, and even in-store.

Paid Advertising

Depending on your goal, the previous steps will need to be complemented with paid advertising. After deciding on a daily, weekly or monthly budget, it will be time to set up your ad campaign on Facebook and/or on Google adwords for video. This way, your videos will be seen by thousands of people. To get the best ROI, it is strongly recommended to use demographic criteria and interests to target the audience you want to reach.

Video is a great way to establish a connection with potential customers because it conveys emotion. Online videos can be fun, informative, inspiring and most of all, they can be shared with friends and family. With 72 hours of video uploaded to YouTube every minute[1], keep in mind that the competition is significant. Build your whole strategy around your goal and remember to put the interest of your audience before yours when planning the concept and writing the script.

[1] http://www.youtube.com/yt/press/statistics.html

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