3 Quick Wins for Marketing Leaders: Actionable Tips for Immediate Impact
As a marketing leader, you’re probably torn between long-term sustainable results and short-term quick wins. The former is the foundation of successful marketing for a business’ prolonged success. The latter is the result of an organization’s demand for quick successes in marketing.
While you’re developing the marketing strategy that will drive higher revenue in the long run, here are a few quick wins you can work toward to keep the executive team satiated (and gain those quick successes for yourself too!).
Mobile Optimization of Your Website
Firstly, let’s talk about mobile optimization. Yes, the thought of revamping your website might seem daunting. But you can’t deny that at least 50% of your website visitors are likely browsing via their mobile devices. A poor mobile experience can lead to higher bounce rates and fewer returning visitors. In fact, this may already be a cause for those low website traffic numbers that are on your ‘fix-it’ list.
But you don’t have to tie this into a much larger web revamp project. Mobile optimization doesn’t have to be a Herculean task. With the right tools and team, you can optimize your site for mobile within a week or two. This will not only improve user experience but also boost SEO. The result? Better metrics that will surely impress your executive team.
Google has only made mobile optimization more important in recent years. Read about acing mobile-indexing to make this work in your favour here.
Standardize Your Social Media Channels
Next up: social media standardization. Your social media channels are often the first point of contact for new customers. Hence, they play a crucial role in brand awareness. This makes it critical that your social media channels are sharing the same message.
Ensure a consistent brand image across all platforms by using identical (or similar) handles, standardized descriptions, and showcasing your brand values. This consistency makes your brand more memorable, enhancing brand recall and engagement.
Create a master sheet where you add all information relevant to your brand and product. Then, simply copy information from this document as required for each social media channel.
Content creation is a cornerstone of brand awareness. However, continually producing fresh content can be challenging and time-consuming. This is especially true if you don’t have a lot of resources.
The solution? Repurpose existing content. Use content already created for different platforms, tweak it slightly, and voila! You have fresh content ready to go. This strategy allows you to publish content quickly and efficiently. Just remember to keep your messaging aligned across channels but customized enough for your audience’s channel preferences.
Always keep your buyer in mind when drafting content. This ensures effectiveness and relevance.
SEO Keyword Optimization
Optimizing your website and blog content for SEO can significantly increase your organic traffic. Use tools like Google Keyword Planner or SEMRush to find high volume, low competition keywords relevant to your business, and incorporate them into your content.
Another quick approach is to revisit existing pages and posts and update them for SEO by improving the inbound and outbound links. Improved SEO will provide higher search engine rankings for existing pages, as well as better website traffic numbers, within a few weeks.
Read more about enhancing SEO over the long-term here.
Customer Testimonials and Reviews
Leverage the power of social proof by highlighting customer testimonials and reviews on your website and social media channels. Potential customers often look for reviews before making a purchase, so this can be an easy way to increase trust and conversions.
It may seem time-consuming to develop detailed customer studies. But you can use carousel images to create short case studies directly on social media, opt to refresh existing customer testimonials, and turn to your most loyal customers for fresh insight for faster results.
Read the importance of including client successes in your marketing strategy, and tips to do this successfully, here.
Being a marketing leader doesn’t have to feel like a constant uphill battle. By focusing on these three quick win areas, you can make significant strides towards your marketing goals while also impressing your executive team. Remember that every small step matters, and these actionable tips are designed to guide you towards faster results.
You can continue to focus on the long-term strategy you’ve put in place to supplement these quick wins for consistent results.
Ready to get those quick wins?
The Cyan team has experience in mobile optimization, SEO, content marketing, and more! Get in touch with us to discuss your short and long-term marketing and revenue goals and how we can help you get the ROI you’re looking for. Contact Cyan Solutions Now!
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