Ways of Working with a Marketing Agency

Option 1: Project-Based Approach

Some businesses need assistance with a specific initiative, such as a website redesign, a brand refresh, or a digital ad campaign. In these cases, a project-based approach works best. This setup offers clear timelines, defined deliverables, and a structured workflow.

A project-based approach is ideal if you:

• Have a well-defined scope with specific objectives
• Prefer a one-time engagement for a particular need
• Want a structured timeline with set milestones
• Require a high-impact solution within a fixed budget

This method ensures a focused execution with measurable outcomes from planning to launch. Once the project is complete, you can decide if ongoing support is needed.

Option 2: Retainer – Reaching your goals over time

Many businesses require continuous marketing efforts but may not have the resources to maintain an in-house team. A retainer approach provides ongoing, high-quality marketing support tailored to your evolving needs.

A retainer is best suited for businesses that:

• Need consistent marketing efforts across multiple channels
• Require ongoing strategy, execution, and optimization
• Want to maintain a long-term partnership with experts who understand their brand
• Require monthly analytics and attribution reports for internal and stakeholder presentations
• Prefer predictable monthly costs for budgeting and planning

With a retainer, Cyan Solutions acts as an extension of your team, handling everything from content creation, content optimization, graphic design, website updates, and social media management to digital campaigns and performance tracking. This approach allows for agility and strategic adjustments over time.

Retainers often start with a thorough goal-setting and planning workshop. During the workshop, we collaborate closely with your team to establish overall objectives and tactics and build an execution calendar. This ensures everyone is aligned from the outset and working towards the same outcomes.

Option 3: Support Time – Flexible, On-Demand Assistance

One of the most popular ways our clients work with us is through Support Hours. This option provides a flexible, cost-effective way to access expert marketing, design, and web services without the need for long-term commitments.

Key benefits of Support Hours include:

• Discounted hourly rates when purchased in bulk (30, 50, or 100 hours)
• Flexibility to use hours for any service, except for printed and outsourced materials
• No expiration date or ongoing contracts
• Reduced minimum billing time – only half an hour minimum instead of 1 hour
• Transparency through regular meetings and monthly reports on usage
• Predictability with support time estimates provided before work begins

Support Hours are perfect for organizations that need occasional assistance, whether for design updates, website tweaks, or marketing materials. With this setup, you have expert help available whenever you need it.