Overview
Who
Canadian Pork Council
What
- Branding
- Logos and Corporate Identities
- Graphic Design
- Copywriting
- Video
To assist farmers on the job, we designed, formatted and produced a robust manual compiling various resources and large amounts of information. We interpreted the text and data that was provided to us and laid everything out in a clear and consistent manner in both English and French. Each of the 10 modules were tabbed and colour coded for easy identification.
Canadian Pork Excellence is the national platform that covers three major components of on-farm programs: PigTRACE, PigSAFE and PigCARE. Using their existing colour palette, we developed the word mark for the platform by using the symbol of a pig’s tail in place of the letter e.
Canadian Pork Excellence Video
In order to help the Canadian Pork Council promote their Canadian Pork Excellence platform and its programs to the public and to members, we developed the script and created this video using a combination of motion graphics and supplied footage.