Overview
Who
Swedish Door
What
- Website Development
- Logos and Corporate Identities
- Branding
- Marketing and Communications Strategy
- Graphic Design
- Website Planning
- Email Campaigns
- Website Support, Maintenance and Hosting
- Content Strategy and Creation
- Website Design
- Printing
- Inbound Marketing and Automation
- Copywriting
- Search Engine Optimization (SEO)
- Advertising
We sought to create and launch a brand that grabs attention, differentiates the company, and changes the conversation around upgrading cabinet doors, particularly IKEA cabinet doors. We developed a fun, colourful, and eye-catching brand that used visuals to tell the story of Swedish Door.
We built the brand from scratch including the logo, tagline and visual identity. We chose vibrant colours that work across print and digital media.
We then moved on to designing and developing a website to showcase beautiful product photography. The goal of the site was to help all of the target audiences better understand Swedish Door’s products and services, while giving users the ability to browse the product catalogue and request a quote. We also integrated the website with Hubspot’s CRM.
We created a content and social media strategy for launch to attract, nurture, and convert leads. We developed a fully-integrated blog and developed a series of blog posts, content offers, and landing pages that helped turn website visitors into leads. We also created and managed Swedish Door’s Google Adwords to help drive highly-qualified traffic to their site in addition to the traffic being generated through Facebook, Instagram, and Twitter.
By combining search engine optimization and content creation, Swedish Door was able to get onto the first page of Google for high-value keywords within three months of implementing a consistent content publishing schedule. Swedish Door became profitable after only six months in business. In addition to their showroom and manufacturing facility in Ottawa, they’ve since expanded into the Calgary market.
We designed a variety of guides and catalogues featuring beautiful product photography along with elements from the new brand.