Branding Your Business: A Stationary Package Can Go A Long Way

Having a solid, well designed, professional and eye-catching stationary package can do wonders for your business. A good stationary package usually consists of business cards, letterhead, and envelopes. These are all small but key elements that ensure prospective clients see you as a legitimate and professional business. It all starts out with the most important aspect – the design and layout. After you’ve decided on the look of the print… you will then have to select the type of stock (paper) you want each item printed on… which can be fun, as there are numerous options available to choose from.

When it comes time to proceed with the printing of your stationary, the last thing you need to decide on is quantity. With these items, as well as most things in the printing world…. the more you buy, the better unit price you get. The best plan of attack should always be to have all your printing done at the same time and to order a decent supply. With an item such as business cards, it’s usually a good idea to order cards for multiple employees together, as opposed to each one individually, if possible.

The importance and use of business cards are pretty well known, and your company envelopes are self-explanatory. But letterhead, on the other hand, can be used for so many within your organization. Such uses include; Invoices, statements, letters, bios, mission statements, and a variety of additional options.

A good stationary package is an important part of your business, so I would recommend that you take your time with the look and feel of it. One last thing that I would recommend is to opt for colour printing – black and white may be less expensive but it will cost your business in the end.

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