Retargeting: How To Create Déjà Vu For Your Brand
Have you ever found yourself checking out a new website and then seeing nothing but banner advertisements for that company the day or week after? Kind of like the feeling of seeing someone everywhere after recently meeting or bumping into them? Well the former isn’t just a coincidence. It’s actually a marketing tactic known as retargeting.
What is this sorcery?
Retargeting, sometimes referred to as remarketing, is a type of advertising online that can keep your brand top of mind to people who left your website without buying anything. As a general rule, a measly 2% of website traffic converts into a sale on the first visit. The process of retargeting helps companies reach that other 98%. After all, marketing is all about frequency.
How it works?
Retargeting involves putting a simple Javascript code into your website that allows you to follow your audience as they surf the web, anonymously of course! Every time someone visits your website, the code will issue an anonymous browser “cookie” to the visitor. After they’ve left your website (without buying your high heels, your baby food, your ___________________ product), the cookie will alert your retargeting provider to serve that visitor an advertisement, ensuring that your ads are shown only to people who have visited your website recently (see below).
Why it’s great
Retargeting allows you (the advertiser) to focus your budget, no matter how limited, on people who are already familiar with your brand and have demonstrated some sort of interest in you. Advertisers see a much higher return on investment from retargeting than most other forms of digital marketing.
Interested in getting the most out of your budget? Drop us a line and see how retargeting and other digital marketing may help you grow your business.
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