What’s the deal with online video marketing?
It’s time. It’s time to get with the times and start online video marketing. It may seem intimidating but video marketing can do wonders for any company and it’s relatively easy to do. Many businesses may shy away from video because they are under the impression it costs a lot of money or that they don’t have the necessary resources. Putting together a video is easier than ever and doesn’t have to cost a lot of money. Don’t think that you need to create a blockbuster hit either, often simple and to the point videos generate a lot of success too.
So, why should you add video to your marketing strategy?
Video sells.
Research has shown that consumers who watch a video about a product feel more confident about purchasing that product later on. Seeing and hearing about a product makes it easier for the consumer to trust that the product is legitimate. Just like it’s easier to tell what someone means by communicating face to face, rather than through text.
“But I don’t have a ‘product’ to sell!”
Video isn’t just a promotional tool for products, it can also help humanize your business, educate consumers, promote a call to action, or generate trust and support.
Video engages.
Video is the gateway to your customers that you have been looking for. It allows you to engage with your customers visually and audibly, and that makes it easier to have an emotional connection to the viewers. Unless you have a resident word wizard at your company then videos are usually the easiest way to connect with your customers on an emotional level. Various content types are also a big help to attracting customers. Everyone is different and while some people may enjoy reading lengthy web pages, there are also those who would just rather sit back and watch a video.
Video opens doors.
Having a video allows you to access online mediums that you may not have been able to access before, such as YouTube. Spread your brand all over the Internet by having all the content bases covered. That way customers searching for you have a chance of finding you wherever they are on the Internet.
Video is relatively new.
Well, online video is relatively new. While video is the most sought after and shared content on the Internet, many small businesses are still not tapping into the video potential. Get ahead of the game and be the first business in your local area to be mastering the use of video marketing.
Having one or two videos to support your message and your brand can go a long way. Look up resources on how to create simple videos or see if anyone on your team is familiar with video software. Even look into hiring someone to create a short but sweet video for you. There are lots of options out there!
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