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How we framed the conversation around vision care benefits for Canadians

Case Study

The Canadian Association of Optometrists is the national voice of optometry, providing leadership and support to its members to enhance the delivery of healthy eyes and clear vision for all Canadians.

Overview

Who

Canadian Association of Optometrists

What

  • Lead Generation
  • Reporting and Analytics
  • Facebook and LinkedIn Ads
  • Branding
  • Logos and Corporate Identities
  • Website Development
  • Marketing and Communications Strategy
  • Graphic Design
  • Campaign Management and Execution
  • Website Planning
  • Email Campaigns
  • Content Strategy and Creation
  • Website Design
  • Copywriting
  • Member Engagement
  • Video
  • Social Media
  • Advertising

Challenge

To increase optimal use of existing vision care benefits and initiate a dialogue about enhancements to current benefits for employees across Canada.

Target

The goal was to drive awareness and action among Advisors & Brokers, Employers, HR Departments and Insurers.

Solutions

Results

Through monthly monitoring and reporting we were able to optimize the multi-channel campaigns for CAO. Our monitoring and recommendations resulted in key changes to target audiences, budget reallocation, and messaging to optimize campaigns.

We also positioned CAO as thought leaders in vision health benefits with awareness campaigns for targeted webinars, articles, and podcasts.

We achieved nearly 1 million impressions and over 5,000 clicks, and numerous leads from social media ads and email campaigns in a 6-month period.

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