How we helped REALTORS® learn about the benefits of

Case Study

The Canadian Real Estate Association boasts a suite of tools within the brand. We helped them get the word out through a series of engaging weekly activities accompanied by contests.



Canadian Real Estate Association


  • Website Development
  • Graphic Design
  • Marketing and Communications Strategy
  • Campaign Management and Execution
  • Microsites and Landing Pages
  • Email Campaigns
  • Website Design
  • Content Strategy and Creation
  • Copywriting
  • Inbound Marketing and Automation
  • Member Engagement
  • Video
  • Social Media


Create a fun and interactive way for REALTORS® to learn about the benefits of and to understand how tools can help support their business.


CREA’s membership base of over 110,000 REALTORS® from across the country.



In 2016, the first year we ran this campaign, the goal was to increase overall awareness of the site and help members understand how it could help them build their business. The contest generated over 9,000 total entries and engaged over 6,300 members. CREA also received lots of positive feedback from members at events.

In year two, 2017, we wanted to build on the contest branding from the first year and help members understand how tools could help them grow their business. The result was an even higher level of engagement, with over 27,000 total entries in the contest and engaging over 8,600 members. This represented a 37% increase in members engaged and an over 200% increase in total entries. A long-term analysis of tool usage also showed that members continued using tools for months after the contest closed.

Year two saw a 200% increase in total contest entries, well over 27,000, and engaged over 8,600 members.

  • Cyan Solutions

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