Looking for employee/client/partner gifts? Visit on our new promotional product store.

How we helped REALTORS® learn about the benefits of REALTOR.ca

Case Study

The Canadian Real Estate Association boasts a suite of tools within the REALTOR.ca brand. We helped them get the word out through a series of engaging weekly activities accompanied by contests.

Overview

Who

Canadian Real Estate Association

What

  • Website Development
  • Marketing and Communications Strategy
  • Graphic Design
  • Campaign Management
  • Microsites and Landing Pages
  • Email Design
  • Content Strategy
  • Website Design
  • Content Marketing and Automation
  • Copywriting
  • Member Engagement
  • Video Production
  • Social Media

Mission

Create a fun and interactive way for REALTORS® to learn about the benefits of REALTOR.ca and to understand how REALTOR.ca tools can help support their business.

Target

CREA’s membership base of over 110,000 REALTORS® from across the country.

Course of Action & Tactics

Results

In 2016, the first year we ran this campaign, the goal was to increase overall awareness of the REALTOR.ca site and help members understand how it could help them build their business. The contest generated over 9,000 total entries and engaged over 6,300 members. CREA also received lots of positive feedback from members at events.

In year two, 2017, we wanted to build on the contest branding from the first year and help members understand how REALTOR.ca tools could help them grow their business. The result was an even higher level of engagement, with over 27,000 total entries in the contest and engaging over 8,600 members. This represented a 37% increase in members engaged and an over 200% increase in total entries. A long-term analysis of REALTOR.ca tool usage also showed that members continued using REALTOR.ca tools for months after the contest closed.

Year two saw a 200% increase in total contest entries, well over 27,000, and engaged over 8,600 members.

  • Danny Starr
  • Director of Marketing Strategy, Cyan Solutions

Discover what Cyan can do for you

We want to get to know you better so we can understand what services are going to help you meet your goals.