Overview
Who
Lung Association
What
- Reporting and Analytics
- Google Ad and Analytics Management
- Branding
- Logos and Corporate Identities
- Website Development
- Campaign Management and Execution
- Microsites and Landing Pages
- Marketing and Communications Strategy
- Graphic Design
- Website Design
- Copywriting
- Video
- Social Media
#BeABreath Campaign
When the Canadian Lung Association was looking to develop a national fundraising campaign to coincide with Lung Month, we developed the campaign strategy and branding for #BeABreath. In order to promote the campaign and accept donations, we designed a campaign microsite and integrated it with the Lung Association’s donation platform. The micorosite included social sharing functionality so that donors could share the campaign with their friends.
We take over 22,000 breaths every day so we came up with the idea to encourage people to donate at least $5 and share the fact that they donated with their friends. Every donation was a chance to win a weekly prize or our grand prize trip for two people.
Using social media, we developed eye-catching visuals that would bring the campaign to life and encourage engagement. The goal was to engage with and encourage donations from a younger audience on social media.
The campaign was brought to life with a unique logo that mimicked an expanding and contracting “breathing” motion when viewed online. As a national association, all work was also bilingual and created in French.
Informational Video Series
We created two informational videos for the Canadian Lung Association on the signs and symptoms associated with the flu, pneumonia and COVID-19 as well as prevention and treatment methods.