Overview
Who
The Ottawa Hospital Foundation
What
- Branding
- Logos and Corporate Identities
- Campaign Management and Execution
- Marketing and Communications Strategy
- Graphic Design
- Website Design
- Website Support, Maintenance and Hosting
- Copywriting
- Printing
- Social Media
- Advertising
As part of our work for The Ride, we developed a new logo and created the tagline “Power the Revolution in Cancer Research”. Then, we gave the brand a unique visual identity that aimed to unify and motivate the public to sign up and fundraise to support cancer research.
We applied branding through almost every element of the campaign and various marketing materials, including posters, banners, brochures, flyers, ads, and even rider jerseys. Every year, The Ride has been able to raise over $1 million for the foundation.
For over 20 years, the Rattle Me Bones Race has raised a total of $1.1 million dollars for bone cancer research at the Ottawa Hospital. Cyan Solutions revamped the visual identity for the event and carried the design through the marketing outreach materials including shirts, banners, posters and finisher medals.
Every year, thousands of runners choose to support The Ottawa Hospital Foundation during the Tamarack Ottawa Race Weekend in May. In order to recruit runners to sign up and support the foundation, we developed an eye-catching campaign called “Run for a Reason” that leveraged the stories and reasons why some participants chose to support The Ottawa Hospital Foundation. Then, we carried the story through posters, landing pages and social media advertising.
