Mercato Zacconi logo
The CFR is a partnership of federal organizations working together towards regulatory excellence. We worked with their team on refreshing their visual identifier, which needed to incorporate a maple leaf. We created a modular logo that could be reconfigured for different applications.
We created this colourful and dynamic logo for CASLT, a national association representing second language teachers. The multiple colours represent the diversity of languages (beyond English and French), with red being at the centre to represent Canada. The letters are fun and have a lot of movement to make a bold impact and to reflect the modern nature of the association. L2 is a well known acronym for second languages so this was an important element to incorporate. As such, the logo starts as a maple leaf but transitions to a speech bubble, in which second languages (l2) bring both elements together.
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