Logos

Canadian Pork Excellence is the national platform that covers three major components of on-farm programs: PigTRACE, PigSAFE and PigCARE. Using their existing colour palette, we developed the wordmark for the platform by using the symbol of a pig’s tail in place of the letter e.

The Canadian Meat Council is Canada’s national trade association for federally inspected meat packers and processors. We designed their corporate logo which visually merges their bilingual acronyms together in one wordmark: CMC and CVC.

We worked with the Chemistry Industry Association of Canada to rebrand their organization by focusing on their core identity – that they are the voice that unites Canada’s chemistry industry. The hexagons, which are often found in the skeletal formula of organic compounds, are linked to demonstrate the dialogue and connection that the association has with its members. The colours represent the association’s stability, growth, responsibility and commitment to the environment. They also work well with their previously established colour palette. The different shades are meant to portray a sense of transformation.

Following their 100th anniversary, FPAC approached us with the task of a complete rebrand. We created a modern logo fitting for such a long-standing association. The logo depicts a slightly abstract tree with repeating angular lines that draw the eye upwards, creating a feeling of movement, momentum and growth. Overall, we established a youthful, approachable and professional brand for FPAC, allowing the association to stand out and be recognized by industry leaders and job seekers alike.