Bring your brand to life with a logo that conveys who you are in a matter of seconds.
The worked with the Canadian Lung Association campaign to develop the strategy and branding for their #BeABreath campaign. The purpose of the initiative was to collect donations from the public and offer prizes in return. When viewed online, the campaign logo was brought to life by mimicking an expanding and contracting breathing motion. As a national association, all work was also bilingual and created in French.
Recently, we worked with the Canadian Association of Optometrists to develop the strategy, branding and execution of their national Don’t Lose Sight campaign to encourage changes to vision care benefits in Canada. The bright visual style coupled with contrasting black and white photography was applied to the website, white paper, newsletter, videos and more. Visit the campaign website.
Every two years, The Canadian Association of Optometrists organizes a conference to bring together Canadian optometric professionals. The branding for this large event is often based on to where it will be taking place and so we used icebergs as an iconic element to represent St. John’s, NL.
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