Content marketing as we know it today really started around 2004, when blogs starting to become popular. So it would be fair to say that most experienced content marketers have between five and fifteen years of experience. Personally, I started blogging over 10 years ago but have been doing content marketing professionally for just over seven years. In that time, I’ve learned a few things about content marketing that I’d like to share.
On May 28th, Google dropped the news that all new domains were going to be indexed on a “mobile-first basis” starting on July 1, 2019. Mobile-first indexing is a big deal and something that all marketers (and communicators) should be paying attention to because it could have a big impact on how people find your website.
You’ve probably spent lots of time and money on your website in the last few years. You’ve invested countless hours making sure the content is up-to-date, your user experience and search engine optimization (SEO) is on point, and that you’re tracking the right goals in Google Analytics. But when was the last time you did any maintenance on your website?
In late 2019, we worked on the launch of Ottawa’s first food hall. Our goals were to educate people on what a food hall is, excite them about the fact that a food hall was coming to Ottawa, and get them to starting engaging with the brand. Because we were looking to engage people 19 to 35 years old, the best place to do this was on Instagram.