One of the cornerstones of marketing your business, your non-profit, or almost anything else you want to market is going to be a good marketing campaign strategy.  You should always have a marketing strategy and plan that guide your activities over a long period of time, i.e. over a one to three year period.  The strategy you’ll develop for a campaign has a very specific purpose.  For example, you might need a campaign strategy when launching a new product/service, trying to increase sales, raise money for a specific purpose, and/or promoting a seasonal sale.

(more…)