Solutions

Marketing and Communications Strategy

We develop multi-channel strategies that increase brand awareness, communicate your brand voice and vision, and generate qualified leads to achieve your business goals. Let us help you promote and position your brand to influence your desired audiences and outcomes.

Why is it important?

A well-defined digital strategy drives your core messages, audiences and channels that enable you to align your online tactics and timelines.

• Define your strategic objectives – New product launch? New market entry? Rebranding?
• Identify your core audience
• Outline your timelines and tactics
• Define your brand positioning
• Manage your budget and resources

We have a full-service digital marketing team with experience across the full range of marketing functions, from strategy to creation and execution, for all of your digital marketing needs.

Lead Generation

Why is it important?

• Understand your audience and develop buyer personas
• Feed your funnel, with the right content offer at the right stage of the buyer journey, as you Attract, Engage and Convert
• Develop compelling content and target the right offer at the right time
• Deliver consistent messaging and integrate across multiple channels

Reporting and Analytics

Why is it important?

• Manage your campaigns, and monitor your performance
• Analyze results, and make recommendations with monthly reporting
• Smart marketing requires detailed insights and analysis for optimal ROI

Content Strategy and Creation

Let’s plan the development of content that builds your audience and delivers results.

A solid content strategy will improve your results, increase ROI and help stakeholders understand why you’re using certain types of content to engage with your target audiences.

Why is it important?

• To build your brand you need a story – one that sets you apart from the crowd and resonates with your audience.
• Tap into powerful storytelling and actionable insights
• Create compelling content that connects with your audience
• Differentiate your brand and strengthen brand recognition
• Be heard over the crowd and establish your brand voice

Search Engine Optimization (SEO)

Be found online when people are looking for your solution to their problems with our combination of technical and content development skills.

We usually start with an analysis of your current SEO strategy and website performance. Then we can help you understand how creating meaningful content can improve your search rankings.

Why is it important?

• Get found on the digital highway. Get your search engines roaring!
• Drive more traffic to your website with strong calls to action and keyword ranking
• Optimize web content, menus and landing pages
• Improve your rankings, search and link-building strategies
• Perform site audits to carry out ongoing performance improvements

Note: although, Cyan is a certified Google Partner, our SEO services are not verified or endorsed by Google.

Social Media

Although effective, building a brand on social media can be challenging. Designing creative for social media requires a unique understanding that we’ve learned from over 10 years of experience since the surge in social media platforms.

We can create and manage your presence on any number of social media platforms including Twitter, Facebook, Instagram and LinkedIn.

Why is it important?

• Expand your brand reach and enhance awareness
• Create compelling content with custom messaging and creative design
• Set up, manage and monitor performance on all channels
• Engage with organic posts and targeted paid ads
• Influence through consistent engagement and top of mind awareness
• Engage with customized emails and strong calls to action

Email Campaigns

We have experience working with a wide variety of email marketing platforms, including MailChimp, Constant Contact, Hubspot and Marketing Cloud.

In addition to a strong email marketing strategy, we can design templates for newsletters, promotions, transactions, and more.

Why is it important?

• Expand your brand reach and enhance awareness
• Create compelling content with custom messaging and creative design
• Set up, manage and monitor performance on all email campaigns
• Influence through consistent engagement and top of mind awareness
• Engage with customized emails and strong calls to action

Facebook and LinkedIn Ads

Why is it important?

• Track your clicks, conversions and connections
• Maximize your brand exposure with the right audience and platform
• Develop your paid campaigns, retargeting campaigns and manage your accounts
• Monitor performance, with in depth analysis and monthly reporting
• Maximize your return on ad spend and support your strategic goals

Google Ad and Analytics Management

Paid digital advertising is essential to extending brand recognition and reach, while feeding your sales funnel. Targeted Google Ad campaigns, with strong calls-to-action, will ensure that your content will reach your intended audience at each stage of the decision-making process.  We will set up, manage, monitor and optimize your pay-per-click (PPC) ad campaigns.

Cyan is a certified Google Partner agency, for Google Ads and Google Analytics.

Cyan can help you create compelling content, and targeted digital ad campaigns that drive your conversion rates to support your business objectives.  In addition to your Google Ad Management, our team will manage the powerful Google Analytics platform to optimize your ad campaigns.

Our process includes:

Cyan has vast experience in helping nonprofits and charitable organizations qualify for the Google Ad Grant for Nonprofits, which provides up to $10kUS monthly in free Google text ads for eligible groups. We can guide you through the application process and set up your ad campaigns to optimize your Google Ad Grant.