Although we don’t have a timeline for when physical distancing restrictions may be lifted or what restrictions will be lifted, it’s a good idea to start thinking about face coverings, hand sanitizer, barriers, shelters and signage. In many cases, there are options to have these supplied from Canada, which could mean a shorter delivery time but there could be a trade off in price.

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By all accounts, we’re still at the beginning stages of the COVID-19 pandemic in North America, so it’s hard to say when the world will start to put itself back together again, and how it’s going to look. But if one thing is certain, it’s that the world won’t be the same on the other side of this. 

Marketers and communicators will need to start preparing for it now so that they can be ready. 

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