Choosing the right promotional product can be daunting but it doesn’t have to be. Spend even a few minutes Googling your options and you’ll notice that there are thousands of choices you need to make. It’s not uncommon for one of our suppliers to have five or six thousand products in their complete line.
Corporate video is a hot topic in client conversations right now, and when you look at some of the video marketing statistics for 2020, it’s easy to see why. According to Social Media Today, video generates more engagement and sharing across all social media platforms than any other type of content. The main reasons for this are that 78% of people watch videos online every week and 55% percent watch videos every day. Also, 72% of customers prefer learning about a product or service by watching a video.
Content marketing as we know it today really started around 2004, when blogs starting to become popular. So it would be fair to say that most experienced content marketers have between five and fifteen years of experience. Personally, I started blogging over 10 years ago but have been doing content marketing professionally for just over seven years. In that time, I’ve learned a few things about content marketing that I’d like to share.
On May 28th, Google dropped the news that all new domains were going to be indexed on a “mobile-first basis” starting on July 1, 2019. Mobile-first indexing is a big deal and something that all marketers (and communicators) should be paying attention to because it could have a big impact on how people find your website.